Search engine optimization, when applied correctly, is one of the most reliable Internet marketing tactics for your business. You can have the most attractive and informative web site out there, but it does you absolutely no good if nobody can find it. Here are some suggestions for bringing more traffic to your site.
Part of using SEO to drive site traffic is ensuring that your site uses effective coding. For example, a site that relies heavily upon JavaScript must be coded efficiently, so that it can be indexed by search engine spiders. In addition, you won’t be indexed if you have Flash included without a description written out.
There are many different ways to optimize a search engine. If your system is tuned to maximum search efficiency, it will produce the most relevant results. The increased performance will result in an overall better experience for the user.
In order to fully optimize your site, you must focus on keyword density. The total use of keywords on any given page should be less than 20 percent.
If you want a high ranking, help the web crawlers succeed in their mission. Spiders help people to find your website during searches, so it is important that they can understand your site. A sitemap allows you to present the hierarchy of each page on your site; this also makes it easier for spiders to assess relevancy.
Anchor Text
Make sure you select relevant keywords to use in your anchor text when posting an internal link. Not using proper keywords in your anchor text will harm your ratings in search rankings. Good anchor text will really help improve your search engine rank.
After determining the optimal keywords for your website, get them into your page’s title. When people locate your page through a search engine, they will see this title, so make it relevant to your site. If you do it this way, the user will click on your website link because it is relevant to what the user was searching for.
When you blog through your own site, it increases your search engine visibility. This in turn will increase the number of visitors to your site.
Consider advertising products through podcasting. Podcasts are either a video or an audio program, that are sometimes streamed live, containing timely and relevant information consumers would want to listen to or view. These are becoming increasingly popular among consumers, and taking advantage of this popularity is as simple as grabbing a tape recorder or video camera. Ensure you provide keyword-rich descriptions for each podcast to entice people on search engines to view your content.
Free Publicity
If you are looking to increase your site’s visibility, you need to make sure that you sign up for free local listing through Google and Yahoo. These provide you with free publicity and that can boost your traffic and presence. You should never turn down opportunities for free publicity.
Websites that are properly optimized for search engine results rarely employ image links. Pictures only contain the image’s URL, which crawlers aren’t as adept at handling.
Link to quality content off-site when you can. This will greatly improve your SEO. This is a crucial component to linking. Search engines give more weight to off-site links that are relevant, than to internal links connecting various pages of your website. As well, search out opportunities that will also link back to your site; this will help you increase your traffic.
Keyword Stemming
If you want increased search engine hits, use the longer form or the plural form of the keywords you choose. Some search engines use what is known as keyword stemming. This means that the keyword “accountant” may not be enough to bring in people who search for “accountants” or “accounting.” Use the longer form when it comes to using keyword stemming for your advantage. For example, if you use accounting, then you have your site returned with accountant search results.
Because search engines are constantly changing their criteria, search engine optimization is an ongoing effort. Make sure you stay current with the latest SEO techniques so that your website will not slip down the search rankings.