It is easy for a beginner to get lost and overwhelmed when searching for the right information about links. Links are important in so many ways and not always having to do with SEO. But for today we will be talking about the links on your own site, and it does not matter if that is a static site or a blog. Your site must offer the easiest and most user-friendly experience possible, and your links do play a role with that. It is all right to discover you have been doing things wrong all along, and hopefully this article will clear the air for you.
It’s merely a guess, but from what we can tell, there aren’t a whole lot of marketers–online or large corporations–who understand just how much power truly exists within testimonials. You cannot write them for your customers, but you can influence what they say in acceptable ways. For example, you can ask for feedback and pose certain questions that will produce better testimonials. Obviously you are going to need to ask people if you can use the feedback they send you as a testimonial. This is simply one approach you can use and there isn’t anything “black hat” about it. Give them room to send you additional comments in addition to answering the questions you’ve posed.
Most readers decide against continuing to read in the first paragraph, so that is a good place to focus on for improvement.
You know that people read the headline first, and then they make an initial decision to read or not. The first paragraph is another critical stage because they are not yet comfortable that it is worth reading. So, you must pull out all the stops in that paragraph because you are not yet home free. So you can see how much is riding on this, and the concept of AIDA will help you to do this well.
If you have sites, do you still use the standard, Home, for the link pointing to your home page? All navigation bars have a default position for this important link – over toward the left. Your overall theme and home page are centered around one major keyword phrase, and that is what you need to put in place of ‘home.’ It is of utmost importance that you get the right phrase in this link or it can hinder your efforts. But also, you want to keep it in the same location so people will know that is the home page link. What you really need to do is find out who can be trusted to learn SEO from, and then you go about the process of learning. Avoid people who are just trying to sell you garbage from a nice looking sales letter – you want the authority site plus knowledge and experience. You really can get burned with information that is no longer valid, and if you do not know, then you just don’t.